More than a decade ago, recognizing how important the eyes are to people’s happiness, Naturally Plus began studying how to protect eye health. This mission gave birth to the company’s first product, SUPER LUTEIN, a nutritional supplement specially designed for the eyes. Having a deep compassion for people with impaired vision, just one year after establishing the company, Naturally Plus organized a project where employees and members come together to take part in various activities and campaigns for the Japan Guide Dog Association (JGDA). The experience was so rewarding that participation has continued ever since, and has evolved to include fund-raising events like golf tournaments and holding seminars promoting the activities of the JGDA.
Naturally Plus Kids Fund (Japan)
In 2009, we established the Naturally Plus Kids Fund, which is